The great-grandfather of the founders, Mr. Nathu Lal Chhipa first laid the foundation by crafting fabrics that told stories of culture and tradition through the ‘Fadat Print’ in Hatwada market.

Mr. Bhanver Lal Chhipa, the grandfather of the founders, carried the legacy by establishing “Gopal Hand Printers”, a name that became synonymous with Jaipuri craftsmanship. 

With a passion for progress, our founders’ father, Mr. Gopal Lal Chhipa, carried forward the family tradition by gaining invaluable experience through exhibitions and exploring the international market—all with the unwavering support of his wife, Mrs. Ganeshi Devi, who stood as a pillar of strength, managing the business alongside him and ensuring the family’s vision thrived.

Mr. Shubham Chhippa embarked on a remarkable journey by joining his father in carrying forward the legacy of their business, bringing fresh vision and dedication to its continued growth and success. Yet, amidst success, they realized the true creators—artisans, especially women—remained unseen and underpaid. This sparked a vision: a brand that not only sells ethnic wear but empowers its makers.

The turning point came during the COVID-19 pandemic when they faced devastating losses in the local markets. With the world at a standstill and our artisans struggling, they knew it was time to evolve. That’s when Mr Preetam Chhipa stepped into the family legacy and they took a bold step—moving online to ensure that the beauty of our craft reached every corner of the world by launching Gopal Hand Printers through Facebook.

With this purpose, the three brothers, Shubham Chhipa, Preetam Chippa and Vishnu Chhipa launched ‘GULERI’, a brand where artisans are not just workers but creators. 
Today, our family of 100 skilled artisans with 50% women—preserves and innovates Jaipuri crafts. Each piece they create is a tribute to the artisans and heritage, championing inclusive recognition of their talent.