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Our Story
Rooted in heritage, woven with passion—our journey began generations ago in the vibrant lanes of Jaipur, where colors, patterns, and artistry came to life.
Our founders hail from the Chhipa community, a lineage renowned for its expertise in dyeing, printing, and stitching exquisite textiles. It was their great-grandfather who first laid the foundation, crafting fabrics that told stories of culture and tradition .
Founded on a legacy of Jaipuri craftsmanship, GULERI was born from a vision beyond fashion—to empower the hands behind every creation. What began in 1975 with Gopal’s and Printers evolved into a movement to uplift artisans, especially women, ensuring they receive rightful recognition and fair earnings.
Today, with a family of over 100 artisans, 50% of whom are women, we honor tradition while shaping a more inclusive future. Every piece we craft carries not just heritage but the soul of its maker—because true beauty lies in the hands that create.
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